Campaign Communications: Clearly Communicating Objectives and Impact


Campaign Communications: Clearly Communicating Objectives and Impact


Table of Contents


Get communications ideas for revitalizing campaign momentum and getting your donors excited about the future of your institution.


  • Campaigns: Enhanced Donor Communications
    • Campaign ASU 2020 discussion points
      • The importance of private support
      • Why donors are important to the institutional future
      • How all gifts make a difference
      • Communicating the importance of an endowment
  • Objectives-Based Communications
    • The six objectives for Campaign ASU 2020
    • The three objectives for Wake Will: The Campaign for Wake Forest
  • Demonstrating the Importance of Private Support
    • Highlighting the most dynamic and urgent priorities
      • Identifying focal points
      • Leveraging social media
  • Demonstrating Campaign Impact
    • Creating a powerful narrative with pivotal moments
  • Improving Cross Campus Alliances
  • Working with Consultants


Download the presentation slides (PDF)

Download the additional resources (PDF)

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.