Using Predictive Modeling Tools to Enhance Prospect Management

Last updated October 31, 2017

Using Predictive Modeling Tools to Enhance Prospect Management

Last updated October 31, 2017

Overview

Colorado State University is a leader in designing data-driven prospect development tools and strategies. To help their gift officers focus on the most promising major gift prospects, they have created both engagement and capacity models that integrate with various portfolio analysis tools and reports.

Join us online for a 3-part series to discuss each model and how it was implemented in CSU’s advancement shop. In the first two sessions, you will learn how CSU is gathering hard data and distilling it into comprehensive scoring models. In the final session, you will learn how the power of these models can be leveraged in your team’s daily work.

Who should attend?

Prospect researchers, prospect managers, and gift officers managing their own portfolios will benefit most from this training.

Session 1: Engagement Modeling

CSU’s engagement model is unique in that it was derived from data rather than intuition–relying heavily on first-person alumni survey data. Join us for this session to learn:

  • Keys to Success
  • Identifying and Acquiring Relevant Data Points
  • Model Development Approach
  • Implementation within an Extended Database System
  • Validation Against Historical Data

Session 2: Capacity Modeling

CSU’s estimated gift capacity model is unique in that it uses multiple wealth indicators instead of just one–which allows the team to capture high-capacity prospects that might have been lost with only a single indicator. Join us for this session to learn:

  • Keys to Success
  • Identifying and Acquiring Relevant Data Points
  • Mapping Data Points to a Common Reference Point to Make Comparisons
  • Methods of Distilling Multiple Data Points into Single Gift Capacity Estimates
  • Implementation within an Extended Database System

Session 3: Implementing Engagement and Capacity Models

CSU took their models and created a portfolio analysis tool that has helped the research team and gift officers focus on the most promising major gift prospects. Join us in this session to learn about:

  • Combining the Engagement and Capacity Score Models to Create a Prescriptive Tool
  • Ensuring Analytic Insight is Accessible to All Relevant Users
  • How to Apply the Analytic Models for Enhanced Portfolio Analysis and Augmenting Portfolio Reports
  • Ways to Support the Prospect Management Process and Support Prospect Identification