Using Video Effectively in Recruitment Marketing

(Retired)

Using Video Effectively in Recruitment Marketing

(Retired)

Table of Contents


Overview

 

Agenda

During this webcast, we will address how to best use both live and pre-produced video that is specifically positioned for prospective and admitted students. We will explore each of the following questions as they relate to Facebook, Instagram, YouTube, and Snapchat:

  • How much new content should I be creating?
  • What kinds of videos are other institutions creating and sharing with prospective students?
  • Which channels should be prioritized for both the creation and the sharing of video?
  • What results have other institutions seen from using video in their recruitment marketing efforts?

Resources

Download the presentation slides (PDF)
Download the additional resources (PDF)
Download the leftover questions (PDF)
Download the chat transcript (PDF)

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.