Frequently Asked Questions for Alumni Magazine Professionals

Last updated November 4, 2019

Course Length


Last Updated

November 4, 2019

Frequently Asked Questions for Alumni Magazine Professionals

Last updated November 4, 2019

Get a rare chance to share best practices for alumni magazines with your peers and a notable expert.


As a professional working to improve your alumni magazine, you don’t have as many choices for professional development. Choices for in-person and online learning that include the sharing of best practices are often very limited.

That’s why we’re bringing you a webcast session covering a variety of questions and issues with an expert in the higher education and consumer magazine publishing sector. Sarah Marshall Elliott of Capstone Brand Partners has executed two successful relaunches of alumni magazines.

Join us online to connect with other alumni magazine professionals and get tips and examples from our expert ranging from reader research to design tips to digital strategy. You will have the chance to submit your most pressing questions before the session airs.

Who should attend?

This webcast is designed for publishers, design/creative directors, editors, and their teams who want access to an expert and best practices for institutional or alumni magazines. While we can’t cover each issue in depth, we will offer examples around as many of your questions as possible.


We’ll share advice on frequently asked questions such as:

  1. How can I produce current, data-driven evidence of my magazine’s impact?
    You’ll receive a sample reader survey.
  2. How can I inject brand and brand personality into my publication?
    You’ll see mock-ups demonstrating brand integration.
  3. How can I visually engage my audience to avoid being thrown into the discard pile?
    You’ll receive examples of strong covers, cover lines, photography, layouts, spreads, typography, illustration, pull-quotes, callouts, and infographics.
  4. How much fundraising messaging should I include?
    You’ll receive a list of “Do’s and Don’ts.”
  5. How can I deepen my readers’ online engagement?
    You’ll see examples of institutions with strong digital / social media experiences.