Tailoring Advancement Communications to Ages and Life Stages

Last updated November 9, 2020

Tailoring Advancement Communications to Ages and Life Stages

Last updated November 9, 2020

Customize your messages to attract new donors and alumni.

Overview

When you create uniform messages with mass appeal for your donors and alumni, you may actually be pleasing very few people. Have you considered segmenting your communications for a more personalized and focused marketing strategy? 
 
Join us for this virtual training to learn how the life stages of your donors and alumni should inform your medium and your message. You will learn which messages and platforms best appeal to groups of different ages and life stages. You will have the chance to write three tailored messages during the training and discuss your work in small groups with your peers. Additionally, you will have the opportunity to work on a communication plan to support your overall strategy. 

Who should attend?

This training is designed for anyone who directly creates communications for donors and alumni. We particularly encourage teams of donor relations and communications professionals, frontline fundraisers, alumni relations, and annual giving staff to participate together so they can help ensure consistency in communications across their shop.

Agenda

February 26, 2021

12:00 – 3:00 p.m. Eastern

 Tailoring the Medium and Message

  • Based on Age
    • Baby Boomers
    • Gen X
    • Millennials
    • Gen Z
  • Based on Life Stage
    • Recent College Grads/Singles
    • Young Couples
    • Young Families
    • Full Nesters
    • Empty Nesters
    • Retirees


Crafting Tailored Messages and Getting Feedback

  • A scholarship communication aimed at Millennials and Baby Boomers
  • A campus update for Gen X and Gen Z related to health and COVID-19
  • An introduction to new campus leaders for donors and alumni across all life stages


Creating a Communications Plan to support your overall strategy