Launching a Branding Initiative

(Retired)
Retired course gerneric thumbnail

Launching a Branding Initiative

(Retired)

Table of Contents

Overview

Get practical techniques that will allow you to successfully launch a branding initiative.

 

Agenda

  • Institutional Context and Background
    • In wake of tragedy
    • Timing during fundraising campaign
  • Creation and Evolution of Brand
    • Cross-campus collaboration
    • Understanding what resonates
  • Cultivating Buy-In
    • Allowing all to feel it out
    • Creation of specific additional taglines
  • Successful Launch and Ongoing Implementation
    • Implications for all communications
    • Planning for the next few years, next steps
  • Campus-Wide Successes
    • Stats on admissions, fundraising, health system
    • Anecdotal and cultural successes

 

Resources

Download the presentation slides (PDF)

Download the additional resources (PDF)

Tagged In

Marketing & Communications

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.