Launching a Branding Initiative


Launching a Branding Initiative


Table of Contents


Get practical techniques that will allow you to successfully launch a branding initiative.



  • Institutional Context and Background
    • In wake of tragedy
    • Timing during fundraising campaign
  • Creation and Evolution of Brand
    • Cross-campus collaboration
    • Understanding what resonates
  • Cultivating Buy-In
    • Allowing all to feel it out
    • Creation of specific additional taglines
  • Successful Launch and Ongoing Implementation
    • Implications for all communications
    • Planning for the next few years, next steps
  • Campus-Wide Successes
    • Stats on admissions, fundraising, health system
    • Anecdotal and cultural successes



Download the presentation slides (PDF)

Download the additional resources (PDF)

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.