Small Events for Donor Cultivation


Small Events for Donor Cultivation


Table of Contents


Are you moving toward smaller donor events?




  • The Changing Landscape of Donor Cultivation
    • What is a small donor cultivation event?
    • Utilization of cultivation events
    • Different types of cultivation events (Jeffersonian, etc.)
  • Developing a strategy for small donor cultivation events
    • Themes
    • Different models to fit your institution’s needs
    • Identifying your donor segments
  • Resourcing your events
    • Roles of staff in cultivation events
    • What this looks like in practice
  • Event Metrics
    • The use of event metrics in planning
    • Event metrics for different teams in your shop
  • Getting Started



Download the presentation slides (PDF)


Download the additional resources (PDF)


Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.