Leading with Social First: A Innovative Approach to Content Creation

(Retired)

Leading with Social First: A Innovative Approach to Content Creation

(Retired)

Table of Contents


Overview

 

Agenda

The presentation will consist of three main sections:

  • The Impact of WVU’s Social-First Approach to Content Planning and Creation
  • Anatomy of a Social-First Approach: Three Essential Steps
    • Taking stock of who and where your audiences are
    • “Flipping the script†from repurposing for social, to repurposing from social
    • Making social media a focal point for content planning conversations across marketing and communications
  • Practical Advice for Getting Started on Your Campus

Resources

Download the presentation slides (PDF)
Download the presentation slides (PDF)

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.