Running a Meaningful Senior Campaign


Running a Meaningful Senior Campaign


Table of Contents


Learn how a few simple changes can help your senior gift program better meet your strategic advancement and student philanthropy goals.




  • Defining your senior campaign
    • Why the campaign is important to your annual giving program
    • Fitting the senior campaign into your campus culture
  • Planning for the senior campaign
    • Determining your program details
    • Setting meaningful goals
    • When and how to start planning
    • Scheduling your marketing and events
    • Officially starting and ending your effort
  • Forming your student committee
    • Recruitment and training
    • Establishing roles and responsibilities
    • Orienting and aligning committee members with the goals
    • Building ownership with your committee
  • Participation in the senior campaign
    • Defining and encouraging participation
    • Effectively challenging and rewarding participation
  • Marketing that works
    • Increasing awareness of the senior campaign
    • Marketing to millennials and why the senior campaign message works
    • What you need to say and how to say it
  • Maintaining momentum after the senior campaign
    • Stewardship, benefits, and recognition
    • Transitioning to Young Alumni




Download the presentation slides (PDF)


Download the leftover questions (PDF)


Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.