Communicating Institutional Value to Prospective Students

(Retired)
Retired course gerneric thumbnail

Communicating Institutional Value to Prospective Students

(Retired)

Table of Contents

Overview

Are you losing students because your value proposition to prospective students and parents simply communicates price?

Agenda

  • Introduction
  • Value defined
    • Key perceptions of value (considerations for prospective audience)
    • Key components of value
  • Data gathering
    • Internal sources (surveys, post-graduation plans)
    • External sources (organizations, 3rd party studies)
  • Applying value and data to message
    • 10 key strategic questions in value communication
    • Venues for message delivery
    • Stories that convey value
  • Communication tactics from a variety of institutional contexts
  • Final thoughts and keys moving forward

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.