Communicating Institutional Value to Prospective Students


Communicating Institutional Value to Prospective Students


Table of Contents


Are you losing students because your value proposition to prospective students and parents simply communicates price?




  • Introduction
  • Value defined
    • Key perceptions of value (considerations for prospective audience)
    • Key components of value
  • Data gathering
    • Internal sources (surveys, post-graduation plans)
    • External sources (organizations, 3rd party studies)
  • Applying value and data to message
    • 10 key strategic questions in value communication
    • Venues for message delivery
    • Stories that convey value
  • Communication tactics from a variety of institutional contexts
  • Final thoughts and keys moving forward




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