Developing Successful Student Philanthropy Events


Developing Successful Student Philanthropy Events


Table of Contents


Learn from the University of North Carolina’s award-winning student philanthropy programming.




  • UNC’s Institutional Context, Program Background and Heelraisers Council
  • The Planning Process
    • Other events and touches
    • Calculating dates
    • Marketing your programming
  • Sample Events
    • Stop Day / Tuition Freedom Day
    • Give Thanks Day
    • Tag Day
    • Class Giving
  • Program Execution
    • Responsibilities and duties of student organizers and volunteers
    • Partnering across campus
    • Student stewardship
  • Evaluation
    • Social media engagement
    • Tying back to goals
    • Effect on class giving
  • Lessons Learned
    • Early mistakes
    • Evolution between years



Download the presentation slides (PDF)


Download the additional resources (PDF)


Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.