Partnering Advancement and Communications to Enhance Your Institution's Brand

(Retired)
Retired course gerneric thumbnail

Partnering Advancement and Communications to Enhance Your Institution's Brand

(Retired)

Table of Contents

Overview

Streamline donor communications by partnering advancement and central marketing.

 

Agenda

  • Institutional Fundraising Context and Background
  • Re-Branding Campaigns Implications on Development
    • Timing around fundraising campaigns
    • Communications re-design
    • Cultivating shop-wide buy-in
    • Ensuring consistent implementation
  • Successful Development and Communications Partnerships
    • Promoting collaboration
    • Bridging across campus
  • Development Successes
    • Storytelling
    • Unified theme
  • Considerations for Your Next Brand Overhaul

 

Resources

Download the presentation slides (PDF)

Download the additional resources (PDF)

Tagged In

Marketing & Communications

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.