Planning and Managing Project-Based Fundraising

Last updated December 9, 2015

Course Length

1h 26m

Last Updated

December 9, 2015

Planning and Managing Project-Based Fundraising

Last updated December 9, 2015

Overview

Learn how to maintain campaign momentum and donor interest by narrowing the scope of your campaign to focused fundraising projects with defined goals. Our expert instructor will share specific fundraising examples that will give you what you need to begin your own project-based fundraising initiative.

Who should attend?

Front-line fundraisers, advancement leadership and campaign directors will learn a focused approach to project-based campaigns.

Agenda

  • Identifying and evaluating potential campaign projects
    • Donor driven
    • Institutionally driven
  • Educating audiences about the campaigns
    • Internally: academic counterpoints, campus partners, leadership
    • Externally: donors, prospects, community members 
    • Communications
  • Project management
    • Identifying the right resources, staffing considerations
    • Coordinating your team: advancement, donor relations, advancement services
    • Soliciting donors
    • Event management
  • Concluding a project
    • Capital projects
    • Academic programs