Selling Your Value to Adult Students

(Retired) | Last updated January 26, 2017

Course Length

1h 22m

Last Updated

January 26, 2017

Selling Your Value to Adult Students

(Retired) | Last updated January 26, 2017

Table of Contents


More than ever, you need to have a clear value proposition and clear messaging to differentiate yourself from your competitors who offer specific adult-focused undergraduate, graduate, and/or degree-completion programs. Join us to learn what aspects of your program you should be emphasizing to your prospective adult student markets. Throughout this training, you will see numerous institutional examples of successful communications for non-traditional students across multiple channels.

Who should attend?

Enrollment management, academic leadership, marketing, and admissions professionals who would like to learn how to more effectively sell their value of their programs to adult students (for either online or in-person programs) will benefit from this webcast.


  • Shaping Your Value Proposition
    • What do adult students care about?
    • Institutional level vs. academic program level
    • Value messaging strategy
    • Measuring your value proposition vs. those of your competitors
    • Examples
  • Other Aspects of Value: Affordability and Service Delivery
    • Where should affordability messages fit in for the adult student market?
    • How does service delivery tie into value for adult students?
    • Examples
  • Moving Forward
    • Results and student responses
    • Continued challenges and plans for improvement
    • Key takeaways

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.