Improving Social Media Content Curation with Student Ambassadors and Hashtag Campaigns

(Retired)
Retired course gerneric thumbnail

Improving Social Media Content Curation with Student Ambassadors and Hashtag Campaigns

(Retired)

Table of Contents

Overview

Harness social content created across campus by systematizing your discovery process.

Agenda

  • Student Social Media Ambassadors Program
    • Recruiting students
    • Setting expectations
    • Ongoing management
    • Students abroad
    • Transitioning to alumni
  • Creating and Managing Hashtag Campaigns
    • Developing a list of campus-wide hashtags
    • Process for creating new hashtags
    • Promotions and hashtag campaigns
    • Mitigating negative or sarcastic use
  • Pulling It All Together: Pairing Social Media Ambassadors and Hashtag Campaigns
    • Recent successes
    • Getting started
    • On the horizon

Resources

Download the presentation slides (PDF)
Download the leftover questions (PDF)

Tagged In

Marketing & Communications

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.