Join us for a unique webcast that will showcase how Beloit College recently revitalized its video strategy by integrating videos that are clever, quirky, humorous, but most importantly, authentic to their institutional brand. You’ll hear about the challenges they faced trying to strike the balance between story and substance, while staying true to the student experience.

Learn how Beloit College recreated their video marketing strategy through a mapping process that was connected to their institution’s five brand drivers. Gain ideas, tactics, and inspiration that can be adapted into your own video marketing strategy. Come see what your peers in the higher ed space are doing to leverage the power of video among prospective students.