15 Tips to Engage Gen Z in Your Communications

Last updated January 23, 2020

Course Length

1h 2m

Last Updated

January 23, 2020

15 Tips to Engage Gen Z in Your Communications

Last updated January 23, 2020

Communicate with Gen Z in a way that speaks to them.


Marketing can be expensive and time-consuming, so you need to connect with your students and alumni as effectively and efficiently as possible. Maybe you’re finding that the strategies you’ve been using with previous generations are not resonating with Gen Z. Or perhaps you’re uncertain whether your current practices are the best practices to reach Gen Z.

Join us online to learn 15 easy-to-implement tips that can help you better connect and communicate with Gen Z without excluding others. Our expert will teach you how to think through:

  • Using Influencers
  • Prioritizing Mobile
  • Leveraging Direct Mail
  • Showcasing Philanthropy

You’ll also review many examples of marketing pieces and discuss how the 15 tips can be used to improve those communications.

Who should attend?

Marketing & Communications professionals working in enrollment management, advancement, and/or central marketing units will benefit from this webcast.


  1. 15 Tips to Engage Gen Z in Communications – Our expert will walk you through how to rethink your marketing and communication strategies so that they connect with Gen Z’s core values in the following ways:
    1. How to Be Authentic and Build Trust
    2. How to Be Impactful and Concise
    3. How to Be All About Brand Me
  2. Practice and Application – You’ll have the opportunity to review and critique sample marketing pieces for practice.