Ensuring Successful Outcomes with Marketing Consultants

(Retired) | Last updated April 9, 2015

Ensuring Successful Outcomes with Marketing Consultants

(Retired) | Last updated April 9, 2015

Overview

An effective marketing consultant relationship can increase your institution’s brand awareness, diversity, enrollment, or advancement efforts. An ineffective marketing consultant relationship, however, can not only be a waste of resources but a source of frustration.

If your institution currently works with marketing consultants or is considering doing so in the future, we urge you to take part in this important webcast. Spend 90 minutes gaining insight from the president and CEO of one of higher education’s top marketing firms on the following topics:

  • How you can set clear and realistic outcomes for your work with a consultant
  • Tips for writing a comprehensive RFP
  • Ways you can manage milestones and communication internally and externally
  • Methods for evaluating the quality of a consultant’s work during and at the end of the project

Who should attend?

This webcast is designed specifically for marketing and communications managers, public relations officers, external relations personnel, enrollment managers, advancement shop leaders, and any other campus stakeholder who works with marketing consultants.

Agenda

  • Defining your goal
    • Improving selectivity/yield
    • Shrinking your discount rate
    • Growing your diversity
    • Increasing participation/gifts
  • Drafting a clear RFP
    • Framing the right questions to be answered and tracked
    • Crafting budget parameters
    • Defining reasonable deadlines
  • Managing your process
    • Building consensus for your goals
    • Designating the right committee and point of contact
  • Timelines and indicators for judging impact
    • Evaluating draft work product
    • Key indicators of progress
    • Troubleshooting stagnation and identifying warning signs
  • Using your results for future collaborations

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.