Are you able to measure how your social media efforts impact recruitment and admissions for your institution?

Agenda

• Setting social media metric benchmarks and goals
  • Research / Case studies
  • Connecting activities and department goals
• Auditing your efforts
  • Establishing a baseline
  • Tracking time investment
• Identifying what to measure and track and when
  • Qualitative measures
  • Quantitative analytics
  • Reporting styles
  • Quarterly and annual reports
• Calculating ROI
  • Establishing communication benchmarks
  • How to calculate the “cost†of your social media efforts
  • Tracking the impact of your social media efforts
  • Linking “cost†and impact to determine worth
• How to use this information to make efficient social media choices going forward
  • Allocating resources
  • Refining content strategies