Direct mail continues to be a staple for most advancement shops and annual giving efforts, but the popularity of flashy mailers can leave you wondering what might be best for your shop. To ensure that the foundation of your mailing efforts is strong, it may be time to return to a more basic approach to your direct mail strategy.
Join us for an online training as our expert instructor provides cost-effective direct mail strategies for segmenting, messaging, and scheduling that seamlessly integrate into your overarching annual giving strategy.
Who should attend?
Annual giving professionals looking to learn the fundamentals or those looking to return to a more basic approach to direct mail operation should attend this online training.
Agenda
Continued Relevance of Direct Mail
Using Existing Data to Inform Direct Mail Strategy
