Social Media in Student Recruitment: Emerging Channels and Metrics

(Retired)
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Social Media in Student Recruitment: Emerging Channels and Metrics

(Retired)

Table of Contents

Overview

Gain deeper insight into Snapchat, Periscope, and the ROI of your social media efforts.

Agenda

  • “Off the beaten pathâ€: Snapchat & Periscope
    • Promoting accounts
    • Gaining followers/viewers
    • Content selection
    • Interacting with prospective & admitted students
  • Metrics and Measurement
    • Metrics & reporting across platforms
    • Analytics/measurement tools to gauge success
    • Quantifying ROI–institutional case study

Tagged In

Admissions & Recruitment Marketing & Communications

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.