Strengthen Your Instagram Strategy in Higher Education


Strengthen Your Instagram Strategy in Higher Education


Table of Contents




Throughout this webcast, Geoff Coyle of West Virginia University will outline how the university’s Instagram account has grown to nearly 100,000 – gaining over 28,000 followers in the past year alone – and the overarching strategy they have implemented to ensure their Instagram feed, stories, and IGTV posts are cohesive and on-brand. Along the way, he will share:

  • How WVU’s strategy is broken down into three buckets: Brand Awareness, Student Experience, and Academics
  • Examples of pictures, stories, and video that have been successful
  • Inspiration and strategies to help you enhance Instagram strategy at your institution
  • Ideas for dabbling in newer elements of Instagram – such as IGTV



Download the presentation slides (PDF)

Download the additional resources(PDF)

Download the leftover questions (PDF)

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.