Advancement Events: Effectively Launching a Campaign Webcast Recording

Last updated April 17, 2017

Course Length

1h 25m

Last Updated

April 17, 2017

Advancement Events: Effectively Launching a Campaign Webcast Recording

Last updated April 17, 2017

Overview

Your campaign launch sets the tone for your entire fundraising effort. This is your opportunity to develop buy-in and lay the foundation for a successful start to the campaign. With stakes as high as this, you need a coordinated strategy when launching a campaign.

Join us online to learn how to plan for a successful campaign launch. Our expert facilitators will share insights on:

  • Successful campaign launch events
  • Planning and budgeting for each event
  • Effective event follow-up

Who should attend?

Advancement professionals, including vice presidents, associate or assistant vice presidents, development officers, and campaign managers will learn how to effectively launch their campaigns and lay the foundation for future fundraising efforts.

Agenda

  • Successful events
    • Campus kick-off
    • Regional events
    • Public launch
  • Planning for the beginning of the campaign
    • Budgeting for events
    • Developing a cross-functional planning committee
    • Developing a planning timeline
  • Determining the budget
    • Helpful formulas
    • Advocating for buy-in
  • Critical partnerships
    • Campus resources: Volunteer engagement and management
    • Working with campaign counsel
  • Internal and external communication
    • Branding the campaign
    • Promoting launch events
  • Follow-up after event
    • Internal partners
    • Attendees
    • Non-attendees