University Magazines: Maximizing Print and Digital Content

Last updated May 27, 2015

University Magazines: Maximizing Print and Digital Content

Last updated May 27, 2015

Overview

Storytelling that builds affinity for your institution lies at the core of every good university magazine. However, selecting the best medium to deliver the story is equally important. Aligning content across the available platforms is essential to creating a great magazine.

Join us online to hear from the expert behind some of the most award-winning university magazines. You will learn best practices for developing a content strategy that prioritizes which stories and content deserve coverage in your institution’s digital and print platforms.

Who should attend?

This webcast is designed for editors of institutional magazines and the teams responsible for overseeing print and digital material from conception to delivery.

Agenda

  • Setting the Stage for University Magazines
    • The art of storytelling
    • Digital vs. print strategies
  • How to Maximize Content in Each Medium
    • Determining fit
    • Print – ensuring it isn’t lost with electronic supplements
    • Digital – examples of complementing, multi-media content
  • What’s Next
    • Measuring success
    • Identifying next steps