Storytelling that builds affinity for your institution lies at the core of every good university magazine. However, selecting the best medium to deliver the story is equally important. Aligning content across the available platforms is essential to creating a great magazine.
Join us online to hear from the expert behind some of the most award-winning university magazines. You will learn best practices for developing a content strategy that prioritizes which stories and content deserve coverage in your institution’s digital and print platforms.
Who should attend?
This webcast is designed for editors of institutional magazines and the teams responsible for overseeing print and digital material from conception to delivery.
Agenda
Setting the Stage for University Magazines
The art of storytelling
Digital vs. print strategies
How to Maximize Content in Each Medium
Determining fit
Print – ensuring it isn’t lost with electronic supplements
Digital – examples of complementing, multi-media content
