Microtargeting to Achieve Enrollment Goals


Microtargeting to Achieve Enrollment Goals


Table of Contents


Have you considered highly tailored marketing campaigns to increase your enrollment?



  • Trends and Challenges
    • Enrollment patterns and forecasts
    • Cultural barriers related to risk-taking and investing in marketing
    • Reallocation mindset
  • Planning for Enrollment Success
    • Data gathering and analysis
    • Establishing ‘business as usual’ baseline
    • Deciding on new, above-and-beyond tactics
    • Developing a new budgeting approach
    • Making the case with leadership
  • Implementation
    • Timing
    • Campaign management
    • Communications to campus and higher-ups
  • Measurement, Monitoring, and Continuous Improvement
    • Reporting on effectiveness and success
    • Strategies for continuous improvement



Download the presentation slides (PDF)

Download the chat transcript (PDF)

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.