Getting Started: Using Social Media in Student Recruitment

(Retired)

Getting Started: Using Social Media in Student Recruitment

(Retired)

Table of Contents


Overview

Social media tactics for each stage of the enrollment funnel.

 

Agenda

  • Suspects
    • Suspect vs. prospect: why is this stage important?
    • Building brand awareness
    • “Opening the windowâ€: Conveying a sense of culture & community
    • Institutional examples
  • Prospects
    • Engagement with prospective students: How much is too much?
    • Using student workers in social media outreach
    • Institutional examples: Twitter, Instagram, and Snapchat
  • Admitted Students
    • Characteristics of interactions with admitted students
    • Using social media as a yield strategy
    • Institutional examples: Facebook, Twitter, and paid closed communities
  • Key Takeaways

 

Resources

Download the presentation slides (PDF)

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.