Writing Workshop for Advancement Professionals

(Retired)
Retired course gerneric thumbnail

Writing Workshop for Advancement Professionals

(Retired)

Table of Contents

Overview

Learn how to write more effective and consistent communications to your donors.

Agenda

  • Dos and Don’ts of Advancement Communications
    • Common pitfalls
    • Understanding your voice and communication style
  • The Four Pillars of Donor Communications
    • Information
    • Persuasion
    • Gratitude
    • Impact
  • Ensuring Consistency across Your Shop
    • Cross-team collaboration to maintain more uniform donor communications
    • Best practices for ongoing implementation
  • Workshopping Examples

Resources

Download the presentation slides (PDF)
Download the additional resources (PDF)
Download the chat transcript (PDF)

Tagged In

Alumni Relations Annual Giving Donor Relations Marketing & Communications

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.