Learn how York University has successfully created a culture of data-informed Strategic Enrollment Management (SEM) on their campus through careful planning, meaningful partnerships, and ongoing dialogue with the campus community. Throughout this online training, we will explore how you can build off of the lessons learned at York University to engage your own campus stakeholders and meaningfully advance the conversation around SEM. Specifically, we will focus on how you can:
- Use storytelling and student personas to begin the conversation
- Develop a strong partnership between enrollment management and institutional research
- Build a cross-campus SEM committee and governance structure
- Continuously analyze and report your process to further refine SEM strategies
Foundations for a Culture of SEM
This section will detail tools and processes that you can use to get the conversation going on campus and arrive at an initial SEM framework.
- Using storytelling and personas as strategic tools
- Gaining buy-in from academic units and other internal partners
- Creating a SEM framework
Creating an Ongoing Culture of SEM on Campus
This section will elaborate on the specific committees, departmental teams, and consensus building and decision-making structures that can be used to bring your SEM framework to life.
- Building a SEM governance structure
- Engaging the campus community in an ongoing manner: reporting mechanisms and technology
Who should attend?
Teams or individual representatives from Enrollment Management, Student Affairs, and Institutional Research will be able to use the processes and strategies presented in this webcast as a jumping off point to catalyze a stronger culture of SEM on their own campuses.