A New Approach: Distributed Content Strategy in Higher Ed Marketing

(Retired)

A New Approach: Distributed Content Strategy in Higher Ed Marketing

(Retired)

Table of Contents


Overview

Let your platform drive your content – better engage your target audiences.

 

Agenda

The presentation will consist of two main sections as follows:

Fundamentals of a distributed content strategy

  • How this differs from traditional content strategy approaches
  • Understanding your audiences and preferences
  • Pairing your message and platform with audience expectations

Applying a distributed content strategy

  • Best practices for creating platform-specific content
  • Measuring the impact of distributed content strategies
  • Educating and training others on campus

Specific examples will be included in both sections to help you apply what you are learning to your own work throughout.

 

Resources

Download the presentation slides (PDF)

 

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.