Rethinking Donor Recognition Programs

Last updated December 13, 2018

Course Length


Last Updated

December 13, 2018

Rethinking Donor Recognition Programs

Last updated December 13, 2018

Be more intentional with how your donor recognition programs are leveraged.


Donor recognition programs are a useful way to steward donors and can help segment your donor relations efforts. Leveraged properly, they can also be a useful way to understand motivations, include more donors, retain those donors, and inspire future giving. Although many institutions’ societies are aware of the impact they could be leveraging, many remain stagnant, are too focused around benefits, and do not serve donors or the school. Join us online to learn how to revive these programs to ensure you are maximizing the return on your efforts.

Who should attend?

Those working with donor recognition programs, whether it be in donor relations, annual giving, or major gifts, will benefit from this training.


  • Reasons to Rethink Your Donor Recognition Programs
  • Using a Audit Tool to Identify the Recognition Programs You Need Most
  • Customizing Programming, Communication, and Branding Based on Your Results
    • Focusing on annual giving
      • Consecutive giving
      • Leadership annual giving
    • Focusing on lifetime giving:
      • Major gifts
      • Planned gifts