Building Social Media Efforts for International Student Recruitment

Last updated February 16, 2015

Building Social Media Efforts for International Student Recruitment

Last updated February 16, 2015

Overview

Social media is a cost-effective way to reach and engage prospective international students. Yet, many offices refrain from using social media because they don’t know what platforms their prospective students are using and what posts will resonate with that audience.

Join us for a webcast that will help get your institution’s social media efforts for international student recruitment off the ground. This program will address questions such as:

  • Based on my international recruitment goals, where should I be posting?
  • What should I post, and how frequently should I be posting?
  • How can I plan ahead to maximize my limited time and resources?

Who should attend?

International admissions professionals whose social media efforts are currently very limited, but who want to learn more about how to effectively use core social media channels like Facebook, Twitter, and Instagram to further their international student recruitment efforts, will benefit from this webcast.

Agenda

  • Prioritizing Efforts and Planning for Content
    • Prioritizing efforts: Where should I be posting?
    • Linking social media efforts to international recruitment plan
    • Planning ahead for content: Frequency, channel, and timing   
  • Content Generation
    • Types of content: What do prospective international students want to see?
    • Addressing language and cultural barriers in content generation
    • Examples of effective content: Text, video, infographics
  • Growing Your International Social Media Efforts
    • Mini case study: The value of paid social media advertising
    • Making the case for a larger budget
    • What’s next? Ideas moving forward