Building Fundraising Partnerships with
Athletic Directors

Last updated March 11, 2016

Building Fundraising Partnerships with
Athletic Directors

Last updated March 11, 2016

Overview

Learn how to build an effective and lasting partnership with your athletics department to raise more support for your institution. During this webcast, you will learn a replicable model for partnering with your athletics director to:

  • Develop shared fundraising goals
  • Ensure consistent messaging with donors
  • Increase the total dollars raised between your offices

During this training, you will hear from both an athletics development officer and athletics director to understand a model of a high-performing partnership.

“The Building Relationships webinar was a tight presentation. Utilizing both an athletic director and advancement officer, the presentation hit on all aspects of collegiate athletic department fundraising.”
Brian Brase, Director of the I Association, Indiana University

Who should attend?

Athletic fundraisers and athletic directors will learn how to partner for improved fundraising success.

Agenda

  • Building a Productive Relationship between Athletics and Fundraising
    • Developing a regular meeting schedule
    • Establishing joint fundraising goals
    • Addressing gift credit and metrics
  • Developing a Collaborative Fundraising Strategy
    • Ensuring consistent messaging to parents, alumni, and athletes
    • Educating coaches on fundraising goals
    • Aligning gift processing and counting procedures
    • Establishing a fluid process for major gift discussions
  • Successes and Next Steps
    • Total dollars raised through partnership
    • Successful mini campaigns
    • Developing a portfolio for the athletic director