Strategizing for Social Media in Advancement


Strategizing for Social Media in Advancement


Table of Contents


Learn how to leverage social media as a strategic asset in advancement.



  • Key Findings From 2016 Survey
    • Importance of coordinated effort, investing
      • Staffing
      • Paid options
    • Frequency of posting
    • Leadership on social platforms
  • Understanding Posts by Tone & Topic
    • Lessons learned and best practices on tone of posts
    • Examples of success in different tones
      • Celebratory, fun, informative, inspirational, nostalgic, persuasive, reminder, somber, and descriptive
    • Differentiating content by topic
      • Events, campus, athletics, alumni, and rankings
    • Examples of success utilizing discussing different topics
  • Metrics and Takeaways



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Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.