Using Video Effectively in Recruitment Marketing


Using Video Effectively in Recruitment Marketing


Table of Contents


Learn how to strategically create, use, and promote video in your recruitment marketing plan.


During this webcast, we will address how to best use both live and pre-produced video that is specifically positioned towards prospective and admitted students. We will explore each of the following questions as they relate to YouTube, Instagram, Facebook, and Snapchat:

  • How much new content should I be creating?
  • What kinds of videos are other institutions creating and sharing with prospective students?
  • Which channels should I be prioritizing for both the creation and the sharing of video?
  • What results have other institutions seen from using video in their recruitment marketing efforts?



Download the presentation slides (PDF)
Download the leftover questions (PDF)
Download the chat transcript (PDF)

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.