Enhance Your YouTube Strategy in Higher Ed Marketing


Enhance Your YouTube Strategy in Higher Ed Marketing


Table of Contents




Our speaker, Dr. David Peck, will walk you through the process used at Azusa Pacific University to better align their YouTube Strategy with their institutional goals and target audience needs. During the webcast, he will share:

  1. The importance of understanding the needs of your various audiences and the science behind what interests them
  2. Key steps of the YouTube auditing process Azusa Pacific undertook
  3. How to intentionally align your videos and YouTube structure to your institutional mission and differentiators
  4. The impact that YouTube strategy has had at Azusa Pacific

Along the way, he will provide best practices and ideas to help you strengthen the YouTube strategy at your own institution.



Download the presentation slides (PDF)

Download the additional resources (PDF)

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.