Using Virtual Events in Recruitment and Yield

Last updated May 11, 2020

Using Virtual Events in Recruitment and Yield

Last updated May 11, 2020

Learn how to host effective recruitment and yield events virtually.


The impact of COVID-19 has forced admissions and enrollment professionals to rethink what a typical yield season looks like. Open houses, admitted student days, and other in-person events are not possible this year in their traditional forms. So many institutions have been hard at work transitioning these types of events into online formats.

Join us for this webcast to learn from Penn State World Campus, who has been leading the way in online and virtual recruitment since 2012. You’ll get easy-to-implement tips for how to make effective use of webinars, virtual open houses, and other online platforms in your recruitment and yield plans moving forward.


We will help you improve upon your strategy for online recruitment and yield events by introducing you to how Penn State World Campus approaches the following:

  • Webinars
  • Virtual open houses
  • Event promotion
  • Evaluation of events
  • Other virtual platforms

Who should attend?

This training has been deliberately designed to be scalable and applicable to a wide variety of audiences. Admissions and recruitment professionals in any of the following categories will find benefit:

  • At traditionally on-ground or fully online campuses
  • At both large and small institutions (our presenter’s experience is wide-ranging)
  • Those with experience hosting virtual recruitment and yield events and those without