Leveraging Texting in your Annual Giving Strategy

Last updated May 12, 2020

Course Length


Last Updated

May 12, 2020

Leveraging Texting in your Annual Giving Strategy

Last updated May 12, 2020

Learn how to use peer-to-peer texting to increase engagement, participation, and giving.


As more events are cancelled and communication becomes more difficult, staying in touch with our prospects and donors is crucial. Leading institutions are using texts to connect with potential donors, increase participation rates, and get more alumni involved in philanthropy. We know that texting can play key role in our annual giving strategy in a time of social distancing, but many of us have questions before we commit to managing a new channel:

  • Which groups should we text, and what do we say?
  • When and how do we send the messages?
  • How do we collect and analyze our results?

Join us for a webcast that will answer the questions above and showcase how University of California Berkley used a unique and conversational peer-to-peer texting platform, ThruText, to engage donors, communicate key messages, and boost fundraising results. Learn how you can add texting to your engagement and solicitation toolbox.

Who should attend?

Annual giving and alumni engagement leaders who are interested in using texting to complement their current solicitation or engagement strategy will walk away with best practices and tips for how to begin.


Introducing Peer-to-Peer Texting

  • What is it, and how does it work?
  • What are some best practices in using texts to reach prospects and donors?

Texting Initiatives at UC Berkley

  • How did UC Berkley leverage texting and what were their results?
  • How did they begin and what are they planning in the future?

Planning Next Steps

  • How can I plan to incorporate texting at my institution?

Brought to you in partnership with: Get Thru