Inspiring Confidence Through Yield Communications (Virtual Workshop)


Inspiring Confidence Through Yield Communications (Virtual Workshop)


Table of Contents


portrait of W Kent Barnds
Portrait of John Lehman


W. Kent Barnds
Executive Vice President of External Relations
Augustana College


John Lehman, Ph.D.
Vice President for University Relations & Enrollment
Michigan Technological University

Course Highlights

  • 1hr 34m of video instruction
  • Downloadable resources

Course Details

Released 06/2020

How do you instill absolute confidence when there are no absolutes? This is the difficult task that enrollment leaders face during these unprecedented times. Strong, intentional messaging to prospective students and their families will be more critical than ever before if you want to minimize summer melt and yield the largest possible class for fall 2020.

During this virtual training, our expert instructors will walk you through key considerations for crafting effective yield messaging in the midst of uncertainty and give you the opportunity to discuss and critique example communications with your peers. Finally, you will have time to practice implementing what you have learned to craft your own messages during a scenario activity.

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Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.