Strategies to Increase Donor Participation

Last updated April 28, 2022

Strategies to Increase Donor Participation

Last updated April 28, 2022

Develop deep donor engagement that is participatory, purposeful, and recurring.


Donor participation has been decreasing over the previous two decades. Identifying a strategy that reverses this trend has been a challenge for many institutions. This problem is complicated and not easily defined; yet evidence points to root causes such as a decrease in trust of higher education or how communication practices have fundamentally changed over this time, resulting in how institutional information is consumed by alumni.

By focusing on deep engagement that is participatory, purposeful, and recurring, Muhlenberg College has developed a model that has improved their donor participation rate, moving them into the top 100 institutions for alumni giving.

Join us online to learn the steps you can take to improve your alumni participation rate by focusing on the quality of your communication efforts, the essence of your alumni community, and the systemic changes you can make in your annual fundraising strategy.

Who should attend?

This training is designed for advancement professionals who want to increase the rate of alumni who give back to their institution. This webcast will primarily focus on actions you can take within annual giving strategy but advancement leaders, as well as alumni relations and donor relations teams who want to engage alumni more effectively may also benefit from this training.


June 23, 2022

1:00 – 2:00 p.m. ET

Our expert instructor will cover:

Developing a Content-First Approach to Alumni Communications

Initiating conversations that are purposeful within communications must focus on the cross-section of what donors want and what your institution needs. Learn how to develop content that leads to a greater unification of the goals your alumni can support.

Building a Participatory Alumni Community

There is a healthy correlation between the quality of reunion programs and strong donor participation numbers. This is just one example of what it means to build a community. Learn and share other examples of how a participatory alumni community can contribute to positive donor participation at your institution.

Making Fundamental Changes to Annual Giving Strategy

Asking for the right types of gifts, with support from institutional leadership, can lead to more sustained giving. Learn what root causes may help your institution improve your donor participation rates, and the steps you can take to make them happen.