Establishing a University Engagement Council to Coordinate Communication with Major Donors

Last updated May 4, 2022

Establishing a University Engagement Council to Coordinate Communication with Major Donors

Last updated May 4, 2022

Thoughtfully improve campus-wide communication efforts with major donors


Maximizing philanthropic opportunities is the underlying objective of every advancement shop. A fundamental part of ensuring this objective is achieved comes from broad engagement with major donors—which involves strategic communications and connections from various units and stakeholders on campus.

To ensure that communication efforts with major donors are well organized, having information on who is engaging these donors (and why, and when) is crucial to securing a major gift. By establishing an institutional engagement council that is spearheaded by advancement, your shop will manage and grow deeper relationships with major donors more effectively by calculating the right moments for connecting with them.

Join us for this important online training to learn how you can make the case to establish and execute a successful university engagement council for your campus.

Who should attend?

This program will benefit major gift officers and advancement leaders who want to establish better institutional alignment among stakeholders who are communicating with major gift donors.


June 30, 2022

1:00 – 2:30 p.m. Eastern

Making the Case
An internal assessment of whether a university engagement council is the right fit for your institution is the first step to establishing the council. Knowing what you want (and what you can get out of establishing one) will bolster the case you need to make to campus stakeholders in order to move forward.



Establishing the Council
Knowing the benefits and challenges of establishing an engagement council is key for ironing out the mission and possible objections. Learn how to formalize the structure of the program by understanding what goals to pursue and how to pursue them. You will have the opportunity to share the potential challenges you anticipate and receive advice on how to navigate them.



Executing the Mission
Your inaugural meeting will set the tone for success moving forward. Learn what your first agenda may look like and the information you would need to keep track of during discussion. You will want every unit present to participate. More specifically, you will learn the role of advancement in leading the conversation to engage your major donors through a more strategically intentional effort.