Inspiring Campaign Branding and Communications: Creating a Unique Campaign Brand

(Retired)
Retired course gerneric thumbnail

Inspiring Campaign Branding and Communications: Creating a Unique Campaign Brand

(Retired)

Table of Contents

Overview

Leverage your campaign communications to engage donors and elevate your brand.

Agenda

  • Branding 101: Understanding what a brand is
    • Linking your institutional and campaign brand
      • Which comes first?
      • Do people give to an institution or to a campaign?
      • How can a campaign brand resonate with and challenge the institutional brand?
    • Examples of complementary institutional and campaign brands
      • Considerations for comprehensive vs. initiative-based campaigns
  • Auditing existing campaign communications
  • Engaging your donors in creating a compelling campaign brand
    • Inviting donor input throughout the campaign branding process
      • Conducting informative focus groups
    • Identifying spokespeople and ambassadors for your campaign brand
  • Developing your brand strategy
    • Telling the story donors want to hear
  • Getting started: Planning and deploying a brand for your campaign
    • Resourcing a campaign brand
    • Leveraging recognition opportunities

Tagged In

Marketing & Communications

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.