Inspiring Campaign Branding and Communications: Creating a Unique Campaign Brand

(Retired)

Leverage your campaign communications to engage donors and elevate your brand.

Branding 101: Understanding what a brand is
- Linking your institutional and campaign brand
  - Which comes first?
  - Do people give to an institution or to a campaign?
  - How can a campaign brand resonate with and challenge the institutional brand?
- Examples of complementary institutional and campaign brands
  - Considerations for comprehensive vs. initiative-based campaigns
Auditing existing campaign communications
Engaging your donors in creating a compelling campaign brand
- Inviting donor input throughout the campaign branding process
  - Conducting informative focus groups
- Identifying spokespeople and ambassadors for your campaign brand
Developing your brand strategy
- Telling the story donors want to hear
Getting started: Planning and deploying a brand for your campaign
- Resourcing a campaign brand
- Leveraging recognition opportunities

Login