Optimizing Your Online Giving Site

(Retired)
Retired course gerneric thumbnail

Optimizing Your Online Giving Site

(Retired)

Table of Contents

Overview

Improve your online giving conversion rates with targeted changes to your website pages and forms.

 

Agenda

  • Making the Case for a Donor-Centered Giving Page
    • Online giving activity statistics
    • Online giving trends
    • Case study example
  • Elements of a Well-Designed Giving Website
    • Assessing your site: basic metrics
    • Donor-centric
    • Security
    • Pairing options with simplicity
    • Dos and don’ts
  • Stewardship: After the Give
  • Mobile Giving Sites: How To Make it Work
    • Responsive design
    • Additional considerations for mobile
  • Essential Resources for Understanding Donor Behavior

 

Resources

Download the presentation slides (PDF)

Tagged In

Advancement Services & Operations Annual Giving Marketing & Communications

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.