Using Video Effectively in Higher Ed Marketing

(Retired)

Using Video Effectively in Higher Ed Marketing

(Retired)

Table of Contents


Overview

Use video more strategically in higher ed marketing.

 

Agenda

  • Video as a Strategic Marketing Tool
    • The importance of video in higher ed marketing: data and statistics
    • Meaningfully integrating video into your marketing plan
    • Timing, length, and frequency—what is best?
  • Video Production Considerations
    • Outsourcing vs. in-house videographer
    • Video equipment
    • Walking the line: scripting vs. authenticity
    • Working with current students
    • Repurposing content
    • ADA compliance and closed-captioning
  • Effective Use of Video: Institutional Examples
    • Prospective student webcasts
    • Employing video to highlight the student experience
    • Using video to showcase academic programs
    • Use of video on various social media platforms (Youtube, Facebook, Snapchat)
    • Video in alumni relations and fundraising

 

Resources

Download the presentation slides (PDF)
Download the additional resources (PDF)
Download the leftover questions (PDF)

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.