Learn how you can boost the impact of your annual giving emails.

Agenda

• Fully Leveraging Digital in Higher Ed
  • Looking to nonprofit and corporate examples
• Seeing Email as a New Channel and Making it a Priority
  • Shifting communications to digital mediums
  • Removing the stigma of sending frequent emails
  • Proactively planning emails to complement other vehicles
• Integrating Efforts
  • Short-term email campaigns
  • Planning campaigns throughout the year
  • Pairing with other efforts: follow-up via social media, calling, etc.
• Results and Next Steps
  • Understanding the ROI in the shift in thinking
  • Truly responsive marketing
  • What’s on the horizon

Resources

Download the presentation slides (PDF)