Gain the tips and tools you need to develop and integrate personas into your current marketing strategy.

Overview

Join us for this two-part online training series to learn how to better understand and target your core audiences by developing and incorporating personas into your marketing strategy. These two 45-minute sessions are focused on (a) creating effective personas, and (b) integrating them meaningfully into your marketing efforts. As part of this conversation, we will discuss:

• Elements of an effective persona
• Data to look into to inform persona creation
• How personas can inform marketing planning, media decisions, content strategy, and design considerations
• Guidance for continually updating and integrating your personas into marketing strategy