You don’t need a robust budget to develop and use personas—join us to learn how.

Overview

Join us for this two-part series to better understand and target your core audiences by developing and incorporating personas into your marketing strategy. As part of this conversation, we will discuss:

• Eleven elements of an effective persona
• Data to consider to inform persona creation
• How personas can inform marketing planning, media decisions, content strategy, and design considerations
• Guidance for continually updating and integrating your personas into your marketing strategy

Session one will focus on creating effective personas.

Session two will then teach you how to integrate these personas meaningfully into your marketing efforts.