Developing and Using Personas in Higher Ed Marketing

(Retired)
Retired course gerneric thumbnail

Developing and Using Personas in Higher Ed Marketing

(Retired)

Table of Contents

Overview

You don’t need a robust budget to develop and use personas—join us to learn how.

Overview

Join us for this two-part series to better understand and target your core audiences by developing and incorporating personas into your marketing strategy. As part of this conversation, we will discuss:

  • Eleven elements of an effective persona
  • Data to consider to inform persona creation
  • How personas can inform marketing planning, media decisions, content strategy, and design considerations
  • Guidance for continually updating and integrating your personas into your marketing strategy

Session one will focus on creating effective personas.

Session two will then teach you how to integrate these personas meaningfully into your marketing efforts.

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.