Updating Your Admissions Counselor Toolbox (Virtual Workshop Recording)

Last updated June 16, 2020

Updating Your Admissions Counselor Toolbox (Virtual Workshop Recording)

Last updated June 16, 2020

Identify, re-think, and re-prioritize the recruitment tools you will utilize as an admissions counselor this fall.

Overview

While there are some indications of how different things will look for admissions teams this cycle, now is the time to begin planning for various scenarios so that you are as prepared as possible for whatever the fall may bring.

Admissions counselors typically have a “toolbox” that they can pull from throughout the enrollment funnel to effectively reach prospective students in the territories that they oversee. As we head into a summer and fall unlike any other, many of these traditional tools – like high school visits, coffee meetups, and college fairs – will need to be rethought. Admissions teams must consider how they can best serve the community they work with if traditional, in-person interactions are off the table.

Join us and your peers online for a two-hour discussion and brainstorming session to help you re-prioritize your admissions toolbox. We will work together to audit your current toolbox, consider what changes might need to be made for this fall, and curate a list of strategies and ideas you can use to update your own admissions toolbox.

Throughout the program, you will actively participate in large and small group discussions framed around the following questions:

  • What should our priorities be as we find new ways to connect with prospective students and their families?
  • If some of these tools are taken out of the admissions toolbox this fall, what can we replace them with? What types of new, value-added initiatives could we incorporate into the work of admissions counselors who are traveling less?
  • How can we address the “digital divide” and still connect with prospective students with limited or no access to virtual resources?

Who should attend?

This virtual training is designed for admissions counselors and enrollment leaders who manage them.

Agenda

July 16, 2020

3:00 – 5:00 p.m. Eastern Time

This two-hour virtual session will feature discussions and brainstorming around the following topics. The questions listed are meant to be illustrative and are not exhaustive:

Where are you now?
  • You will audit your current admissions toolbox to identify the in-person tools you have historically relied on to connect with and engage prospective students and their families.


Where do you need to go?
  • What should our priorities be as we find new ways to connect with prospective students and their families if in-person interactions are off the table?
  • If some of these tools are taken out of the admissions toolbox this fall, what can we replace them with? What types of new, value-added initiatives could we incorporate into the work of admissions counselors who are traveling less?
  • How can we address the “digital divide” and still connect with prospective students with limited or no access to virtual resources?


How can you get there?
  • You will ponder what resources and considerations are needed to support any new tools you have identified and leave with a plan to begin moving your work forward.