Capital Campaigns: Integrating
Student Involvement

Last updated November 19, 2014

Capital Campaigns: Integrating
Student Involvement

Last updated November 19, 2014

Overview

Capital campaigns can be a source of excitement for the campus community, but can also be a source of questions, particularly from student organizations and leaders. How do campaign priorities get selected? Are tuition dollars being used to fund the campaign? Where is the campaign money coming from?

Join us online to learn how the University of Michigan has strategically integrated student involvement in their capital campaign with the use of an official student campaign committee. From identifying, recruiting, and selecting students for the committee, to training them and empowering them to assist with campaign work, our expert instructors share a comprehensive case study that will leave you equipped to better involve and educate students on your campus.

Who should attend?

Advancement professionals currently planning for or executing a capital campaign will learn how to leverage student involvement throughout the duration of the campaign.

Agenda

  • Case study: University of Michigan model
    • Overview of campaign goals and timeline
    • Origination of student involvement concept
    • Donor reaction to increased student involvement
  • Gaining institutional buy-in for student involvement throughout the campaign
    • Understanding institutional concerns
    • Engaging the right people in the process
    • Understanding student involvement throughout the campaign
  • Getting started at your institution
    • Recruiting and selecting the right students
      • Ideal undergraduate vs. graduate student mix
      • Diversity considerations
    • Training student committee members on campaign goals
    • Empowering them to assist with campaign events
    • Responding to student concerns regarding campaign priorities
  • Keeping students engaged throughout the campaign
  • Three steps to move forward
    • Determining your campaign and student involvement goals
    • Surveying the student population on perceptions of philanthropy
    • Creating a pathway for accomplishing your goals