Table of Contents
Get specifics for how to plan a student-driven content program for your digital marketing channels that helps you improve enrollment and engage alumni. Tim Nekritz, director of web communication at SUNY Oswego, will delve into the specifics of how to recruit, train, and manage students as they create content that highlights your unique campus environment.
“Most webinars on this topic just cover generic tips, but the Student Storytelling webinar really went in-depth with concrete examples and ideas of how to engage students in many different ways.”
Lauren Hoover, Admissions & Recruitment Coordinator, University of Pennsylvania School of Design
- Planning and Recruiting
- Assessing internal capacity
- Technology considerations
- Outreach to students
- Application process and requirements
- Training and Management
- Training process, materials and timeline
- Effective supervision
- Issue management
- Institutional Examples: Effective Student Storytelling
- Social media campaigns
Who should attend?
This webcast is appropriate for higher education professionals who are planning for or are in the early stages of developing a program that engages current students to tell compelling stories and generate authentic content via blogs, video, photography, and more.
Resources to Get Your Storytelling Initiative Started
Included with your registration are the following resources that will help you get your student storytelling initiative off the ground:
- Planning and resourcing worksheet
- Guidelines for identifying effective student storytellers
- Structure of an effective blog post
- Content ideas for student stories
Examples of Effective Student Storytelling in Higher Education
Throughout this online training, you will see examples of effective student storytelling through videos, photos, blogs, and social media campaigns from multiple institutions. These examples will allow you to take away actionable ideas, regardless of your unique institutional context.