Using Student Storytelling in Higher Ed Marketing


Using Student Storytelling in Higher Ed Marketing


Table of Contents


Who on campus can provide authentic and colorful insight into campus life better than your current students?

Login Instructions

Live Webcast: Look for the login link under Registrations in My Account. Login on September 29, 2017 at 1:00 p.m. ET.


  • Planning and Recruiting
    • Assessing internal capacity
    • Technology considerations
    • Outreach to students
    • Application process and requirements
    • Incentivization
  • Training and Management
    • Training processes, materials, and timeline
    • Effective supervision
    • Issue management
    • Results
  • Institutional Examples: Effective Student Storytelling
    • Video
    • Photo
    • Blogs
    • Social media campaigns


You will be able to download webcast materials here no later than 10 business days after the live session.

Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.